Philippine Consulate General in San Francisco > Philippine Consulate General in San Francisco >> Announcements


01/03/2013: THE CENTER FOR ASIAN AMERICAN MEDIA FESTIVAL 2013 (formerly San Francisco International Asian American Film Festival) SHOWCASES A NUMBER OF FILMS OF FILIPINO INTEREST


The titles are below with play-dates at the festival and a brief synopsis.

GRACELAND, THE - FRI MAR 15 | 7 PM | NEW PEOPLE ; FRI MAR 22 | 10 :15 PM | NEW PEOPLE; Tickets may be purchased online at

DIRECTOR/WRITER: Ron Morales CAST: Arnold Reyes, Menggie Cobarrubias, Dido De La Paz, Leon Miguel

Set in the urban underbelly of Manila, Graceland is a provocative thriller from Ron Morales, writer/director of 2008’s award-winning Santa Mesa (Special Jury Award, SFIAAFF 2008). Where Santa Mesa was a warm and touching outsider’s view of the Philippines, Graceland gives us a cold taste of the Philippine streets from the point of view of a native, but with no less humanity, nor heart.

HARANA  - SAT MAR 16 | 5:50 PM | PFA ; SUN MAR 17 | 7:10 PM | KABUKI ; Tickets may be purchased online at

DIRECTOR: Benito Bautista

Long before text-message and Facebook courtships, young men in the Philippines stood earnestly beneath the windows of the women they loved to profess their devotion. Backed by supportive friends and accompanied by the town’s finest guitarist, these young suitors crooned the night away until finally invited inside (or ultimately rejected). This longabandoned art of harana (serenade) is brought to light in this awardwinning feature documentary.

The producers wish to express their deep gratitude for the Filipino American community's continued support of the production of Harana by inviting the FilAm community to celebrate Harana's San Francisco Bay Area homecoming premier at a kick off concert on March 10th at 7pm at Pa'ina Lounge and Restaurant. This is a free concert and everyone is invited.

HARANA Kick Off Concert for the Community
March 10,  7pm at Pai'ina Lounge and Restaurant
1865 Post Street, San Francisco
FREE Admission
HARANA Screenings at the CAAMFEST
March 16, 550PM, at Pacific Film Archive Theater, Berkeley
March 17, 710pm, at Sundance Kabuki, San Francisco

MARILOU DIAZ-ABAYA: FILMMAKER ON A VOYAGE - FRI MAR 15 | 2:30 PM | KABUKI ; SUN MAR 17 | 12:40 PM | KABUKI ; Tickets may be purchased online at or at the box office at Kabuki.

The same film will also show at the University of San Francisco (USF) on Wednesday, March 20 at 5:45 p.m. at the McLaren 250 room.  FREE to public.

DIRECTOR: Mona Lisa Yuchengco

A key figure in contemporary Asian cinema, the great Filipino filmmaker Marilou Diaz-Abaya was one of the most successful and inspiring directors, television producers, and teachers that her country has ever seen, responsible for a string of critically acclaimed and commercially popular films from the eighties to her untimely death in October of 2012. Her second feature, Brutal (1980), was the first Filipino film to deal with rape in a social justice framework. It played to surprising acclaim at a time when audiences preferred lighthearted fare, winning six awards at the MetroManila Film Festival in 1980 and going on to boxoffice success. Long before the Philippines became the darling of world cinema, Diaz-Abaya continued through the eighties and nineties to create some of the region’s most memorable works—as well as some of its toughest and most daring. Other key titles include In the Navel of the Sea (1997), Jose Rizal (1998) and Reef Hunters (1999).

MEMORIES TO LIGHT: ASIAN AMERICAN HOME MOVIES - SUN MAR 24 | 5 PM | NEW PEOPLE ; Tickets may be purchased online at

This special presentation marks the official public launch of CAAM’s new home movies initiative, Memories to Light: Asian American Home Movies. For this program, we will gather under one roof, as families do, to watch a special selection, presented by acclaimed filmmaker Mark Decena, from home movies that CAAM has collected thus far. Entitled "The War Inside," Decena will explore the historically hostile Japanese-Filipino relations, born from parents of both cultures. Marched early on into the mixed race blender of Asian America, armed with 8mm cameras, his stories amidst the growing collection of the archive,manifest the collective memories of our Asian American experience.


SUGAR BOWL, THE  - Part of EMOTIONAL EATERS shorts program

FRI MAR 15 | 5 PM | KABUKI ; SAT MAR 23 | 2:30 PM | NEW PEOPLE ; Tickets may be purchased online at

DIRECTORS: Shasha Nakhai, Rich Williamson

The Sugar Bowl documents an island in the Philippines and the rise and fall of its sugar cane industry. A chorus of three characters from varying backgrounds collectively tells the story of the industry’s demise.

MOTHER AND CHILD - Part of WYSIWYG (What You See Isn’t What You Get) shorts program

SAT MAR 16 | 4:20 PM | NEW PEOPLE ; SUN MAR 17 | 5 PM | KABUKI ; THU MAR 21 | 9 AM | KABUKI ; Tickets may be purchased online at

DIRECTOR: Jocelyn Saddi-Lenhardt

Successfully building a life with her young son in the United States, a Filipina woman must reorganize everything to prepare for the return of her traditional husband. Short, precise and poignant, this film masterfully demonstrates the facades that people build in everyday life.

For more information:

The Center for Asian American Media Launches

CAAMFest, March 14-24, 2013 in Bay Area Theaters

CAAM Marks a Transition From its Traditional Festival to CAAMFest:

Exploring Film, Music and Food

The Center for Asian American Media (CAAM) is excited to launch CAAMFest. Formerly the San Francisco International Asian American Film Festival, CAAMFest is an 11-day celebration of film, music, food and digital media from the world's most innovative Asian and Asian American artists.

Through live events, multimedia performances, and expanded ventures into the music and culinary worlds, CAAM has embraced new forms of artistic expression with the spirit of curiosity and adventure. Always pushing new ideas for creative ways to experience media, CAAM continues to stretch the concept and breadth of its Festival in 2013.