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For the first time ever, the Philippines participated in the US West Coast’s largest specialty food and beverage trade show, the 39th Winter Fancy Food Show.  This popular trade show was held on January 19 to 21, 2014 at the Moscone Center in San Francisco.  Ten Filipino exhibitors brought their products from the Philippines to give guests from all over the world a taste of Philippine specialty food products.  Branded as Food Philippines, the exhibitors presented a variety of foods produced from Filipino favorites such as bananas, mangoes, coconut, coffee, single-origin chocolate, organic rice, pili nut, muscovado sugar, herbal tea and the roselle plant.


The Philippines’ participation in the 2014 Winter Fancy Food Show was organized by the Philippine Trade and Investment Center (PTIC) in San Francisco led by Philippine Trade Commissioner Michael Ignacio, PTIC Los Angeles led by Commercial Attaché Jose Ma. S. Dinsay and the Center for International Trade Expositions and Missions (CITEM) with their Delegation Head, Deputy Executive Director Ma. Lourdes Mediran.  Ten Filipino companies participated in the trade show namely: the Celebes Coconut Corporation, GSL Premium Food Export Corporation, Herbanext Laboratiories, Islamic Da’wah Council of the Philippines, JNRM Corporation, Malagos Agri-Ventrue Corporation, Marigold Manufacturing Corporation, Pacific Isles International Trading, Inc., Prime Fruits International, Inc., and the Raw Brown Sugar Milling Company, Inc.  The Philippine International Trade Corporation also provided popular Filipino products to be displayed on the show.  Among these products are the pili nut, the Philippine coffee, organic brown, black and red rice, virgin coconut oil, dried fruits and fruit juices.