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The Philippine Department of Tourism (DOT) in San Francisco recently launched its first major marketing campaign for Asian American travelers in a product presentation held on Wednesday, 05 November 2014 at the Hong Kong Flower Lounge Restaurant in Millbrae, California.  The event was conducted in cooperation with GTT International/Majestic Vacations, and was attended by tour operators and travel agencies throughout the Bay Area. Airline representatives from two of the largest global airline alliances, Star Alliance and SkyTeam, were also in attendance.

Consul General Henry S. Bensurto, Jr. (4th from left) and Ms. Mariza Bensurto (5th from left) with DOT Director Maria Corazon Jorda-Apo (3rd from left) and the officers and staff of the Philippine Tourism Offices in San Francisco and Los Angeles and representatives from GTT International

In line with the DOT’s new tourism promotion Visit Philippines Year 2015, this campaign is a first in the United States as it specifically targets Asian Americans and mainstream American tourists.  Through this effort, the DOT aims to generate inbound tourist arrivals from North America by encouraging travel agencies and tour operators to package the Philippines as a Twin Destination or Extended Vacation Destination of their existing tour packages to other Asian cities.

Left photo: Consul General Henry S. Bensurto, Jr. welcomes guests during the DOT’S product presentation.  Right photo: Director Maria Corazon Jorda-Apo of DOT Manila presents the Philippines’ premier tourist destinations and activities.

The product presentation featured the Philippines’ world-renowned destinations such as Manila, Palawan, Boracay, Cebu and Bohol.  It also showcased popular tourist activities in the country’s premier tourist spots such as beach holidays, scuba diving, shopping and health and wellness activities, to name a few.

The campaign is spearheaded by Ms. Maria Corazon Jorda-Apo, Director for Market Development of DOT in Manila.  During the launch, she stated that “This presentation is just one of many promotional activities… to brand the Philippines as a unique and supplemental travel destination among the Asian Americans and the mainstream Americans who visit our neighboring countries for vacation purposes.”

Consul General Henry S. Bensurto, Jr. also encouraged and invited attendees to visit the Philippines and be actual witnesses to the country’s number one asset: its people.  In his remarks, the Consul General stated that “It is an open secret that the Philippines’ best asset is truly the warmth and hospitality of the Filipinos.”  He further stated that “Is is your interaction with the locals that will make your trip a truly memorable one.”